MVP Inc. to be exclusive distributor of 94Fifty® Basketball skill technology in Israel
Dublin, OH (Sept 15, 2011) – Israeli basketball programs are about to go high tech with the announcement of a distribution agreement between 94Fifty and MVP Inc., which will be the exclusive Israeli distributor of 94Fifty’s advanced skill measurement technology.
94Fifty’s Total Skill Measurement system, launched to the U.S. market in 2010, is the first product of its kind to measure and diagnose how well a player’s skills have developed. The system then utilizes those measurements to prescribe proven, personalized methods to improve shooting mechanics, shot speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure and track.
“MVP is a great example of the of the sub-distribution partners we seek,” said Davide Piccoli, President of Selling the Selling, SRL, which distributes 94Fifty products in countries throughout Europe. “Their business experience and basketball background within their team matches our expectations for operating at a high level in a great basketball market, promoting 94fifty concepts, and marketing and delivering the 94Fifty experience.”
“The 94Fifty system is one of the most exciting innovations to the game we have ever seen. It will allow us to bring the latest technologies and training to both our youth and elite programs.” Said Daniel Gutt, President of MVP and Founder of Scouting4U, a comprehensive talent scouting service in Europe. “We need every advantage to compete at the highest levels internationally, and there has been no efficient way to track how effective we are at producing the highest quality basketball players. 94Fifty’s technology will add tremendous value to how we develop the best athletes and how efficiently we build depth and versatility at every position, every year, to achieve our goals.”
“We are excited to have MVP as one of our growing list of regional distributors. They have proven to have an extremely impressive knowledge of the game and bring an outstanding basketball background and pedigree to players and clubs throughout Israel.” said Michael Crowley, 94Fifty Founder and Executive Chairman.
About 94Fifty® Sports Technologies
94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at 94Fifty.com.
Contact: Andrew Lorenz, Product Marketing Director
