94Fifty Adds Shooting Diagnostics to Basketball Product Suite

94Fifty® Total Skills products now include advanced shooting diagnostics to benchmark and analyze a player’s shooting mechanics for rapid improvement.

Foxboro, MA (October 15, 2010). 94Fifty Sports Technologies announced today the completion and market availability of its 94Fifty Basketball shooting analysis suite as part of the Company’s PrepStar, ProElite, and ProTrainer products. The analysis software utilizes the same set of sensor-embedded basketballs already available for ball-handling skills, and generates information for coaches and trainers that will add the most sophisticated analysis ever available for those wanting to improve shooting skills.

“Our feedback from the market indicated an extremely strong demand for tools that could help coaches to understand a player’s shooting mechanics.” said Michael Crowley, 94Fifty Founder and CEO. “Our sensor embedded basketballs now give coaches the ability to simultaneously measure shot speed, shooting arc, and backspin from shots anywhere on the court, at any range. It is unparalleled in its ability to report on the most important metrics that produce great shooters.”

94Fifty products have been designed to allow coaches and trainers to take unlimited snapshots of an athlete’s skills, produce instant results and personal workouts based on quantified metrics, and immediately store that data online in 94Fifty’s online community. It is the first system in the world that can record the real-world skills of any basketball player in manner that is completely comparable to any other player on the planet that has access to the 94Fifty system.

“We are extremely excited about this product and early feedback from field testing confirms that it will fill a market need that has never been addressed- how to understand the nuances of great shooting, measure elements precisely, and use those measurements to gain the attention of players wanting to quickly improve.” Added Crowley

The Company plans to include basic and advanced shooting packages to its software in late 2010 for both high school and college level athletes.