Job Summary
InfoMotion Sports Technologies has created an addition to staff and seeking to attract a fulltime Digital Marketing Manager to lead digital marketing analysis, strategy, execution and profitable conversion. Top candidates will be able to develop longterm strategies to continue positioning of InfoMotion as a leader in digital sports marketing across many platforms and channels. This role will be responsible for a team that develops and executes innovative digital marketing campaigns that drive results.
Position Responsibilities:
● Translate InfoMotion’s goals and objectives into actionable & measurable digital marketing programs including SEO, PPC, Social, Mobile, email, online media, website strategies and other digital components.
● Daily support and reporting for the SEM and remarketing programs ensuring campaign accuracy, consistency and optimization.
● Monitor daily performance and ROAS for all campaigns and execute bid optimizations across ad groups and keywords.
● Develop digital metric strategies and conduct analysis to make recommendations to increase InfoMotion’s ROI.
● Collaboration with crossfunctional teams to build indepth knowledge of business objectives and product mix to identify SEM/CSE/Remarketing growth opportunities.
● Plan, execute and monitor digital/social media campaigns across Facebook, Twitter, Foursquare, YouTube, Google+, Pinterest, Tumblr, WordPress blogs and emerging social networks/technologies.
● Proactively seek out new opportunities and make recommendations to grow SEM campaigns through new ad groups, ad copy testing, landing page optimizations and keyword expansions.
● Work with external partners to ensure brand alignment for partnership programs/products.
● Provide digital thought leadership and corresponding excellence in execution on all digital fronts.
Qualifications:
● Deep understanding of digital marketing strategy and overall digital landscape, as well as the ability to lead and execute digital creative development and production processes.
● Demonstrated superior analytical skills through education and professional duties.
● Passion for Digital and Social Marketing, with desire to know and adopt newest techniques and strategies to deliver results.
● Minimum of four years experience supporting search and digital marketing programs.
● Minimum of four years experience with web analytics tools such as Google Analytics, Google Adwords, Facebook Advertising, Coremetrics or Omniture.
● Experience with Raven Tools, SEOmoz and Radian6 a plus
● Proven ability to operate successfully in a fast pace advanced technology environment.
● Superior written and verbal communication, interpersonal, organizational, public speaking and customer service skills.
● Bachelor’s Degree
Description of InfoMotion Sports
InfoMotion Sports Inc. has revolutionized how athletic performance can be measured, analyzed, taught, and viewed by players and sports fans in the highest participation sports across the globe. Founded in 2008 the Company began shipping product to elite colleges and training programs early in Q1 of 2011. The Company now sells in 8 countries to both elite and youth organizations. IST has positioned itself as the world leader for understanding and quantifying repetitive sports motion by embedding proprietary, patent-pending wireless motion sensors and related algorithms inside of sports equipment. IST’s technology has been showcased on episodes of ESPN Sport Science and recognized as one of technologies transforming the sporting world. To expand its product offering and accelerate growth, the Company recently completed an exclusive global distribution agreement for its basketball product line with Spalding Inc., which has more than 50% global market share for basketball products.
Location
Columbus, OH
To apply, please contact [email protected]