Talented Memphis Grizzlies’ Point Guard to Promote Revolutionary Basketball Skill Technology
Dublin, OH (December 22, 2011) 94Fifty Basketball Technologies (www.94Fifty.com) , the world leader in producing the most advanced basketball skill measurement systems, announced an endorsement deal today with Michael Conley of the Memphis Grizzlies. Conley will become the face of 94Fifty to support its global growth strategies.
The 94Fifty® Total Skill Measurement system (www.94Fifty.com), launched to the market in 2010, is the first product of its kind to measure, diagnose, and track how well a player’s skills have developed. The system then utilizes those measurements to prescribe proven, personalized methods to improve shooting mechanics, shot speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure. Exclusively featured on programs like ESPN Sport Science, 94Fifty is used by top college and high school programs across the U.S. and a growing list of international programs.
“I get approached to do a number of things as a professional player, but 94Fifty was so unique and revolutionary that it was just a perfect fit for me.” Said Conley. “I have never seen anything like 94Fifty, and it I think it has the potential to transform how basketball skills are developed across the globe. I know that it has already provided insights to my game that has helped me make critical adjustments. I am very excited to be associated with such an innovative company and to be on the forefront of the next generation of skill development.”
Conley, a former McDonalds All-American in High School, led Ohio State to the national title game as a Freshman in 2008 and was the fourth overall pick in the 2008 NBA draft. His ball-handling skills have become widely known when he was filmed during a summer workout. That single video produced nearly 2.5 million YouTube views.
“Our entire business and value to the market is to help players build skills faster and more effectively than ever before, and Michael Conley epitomizes our values for helping players to reach their playing potential.” Added Mike Crowley, 94Fifty CEO. “Despite being one of the fastest players in the NBA, Michael Conley understands that his skills are a critical piece to achieving his goals for team and personal success. We are extremely excited to have him represent our brand.”
The relationship will entail a combination of traditional endorsement projects as well as producing innovative online content for 94Fifty’s growing global subscriber community. The first three introduction videos to hit social media outlets will be released this week, and can be previewed by clicking on the following links: Michael Conley Challenges the World, Michael Conley - I Am Not a BallHandler, Michael Conley – Can You Handle It?
About 94Fifty® Sports Technologies
94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at www.infomotionsports.com and at www.94Fifty.com.